At Fuse, Ara is on the forefront of ensuring staff and clients have a complete and up-to-date understanding of youth culture. Through her understanding of actionable consumer insights, Ara contributes to the development and execution of client initiatives. In her past position as Associate Director of the Events Group, she engaged with consumers in the teen and young adult demographic both onsite at events, and via social media. She understands the importance of being up-to speed with emerging trends and technologies for experiential marketing and has the ability to effectively communicate these aspects with clients and potential new business candidates. During her time at Fuse, Ara has overseen multiple award winning projects for clients such as New Balance, Eastern Mountain Sports, and Pepsi.