Ara works to provide clients with the best possible event execution, whether a sponsorship activation, grassroots strategy development or sampling events. Her extensive brand strategy and event experience results in a synergistic blend of both strategic and logistical perspectives to benefit the project at hand.

During her time at Fuse, Ara has overseen multiple award winning projects for clients such as New Balance, Eastern Mountain Sports, and executed events ranging in scope from the X Games and Bonnaroo Music Festival to nationwide college and sampling programs.