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    Fuse Named A Top 5000 Fastest Growing Private Company by Inc. Magazine

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    ARA Finlayson_Associate Events Director

    Ara works to provide clients with the best possible event execution, whether a sponsorship activation, grassroots strategy development or sampling events. Her extensive brand strategy and event experience results in a synergistic blend of both strategic and logistical perspectives to benefit the project at hand.


    During her time at Fuse, Ara has overseen multiple award winning projects for clients such as New Balance, Eastern Mountain Sports, and executed events ranging in scope from the X Games and Bonnaroo Music Festival to nationwide college and sampling programs.



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    Fuse Marketing Associate Events Director Ara Finlayson

    Fuse Marketing Company Info

      AWARDS & DISTINCTIONS
    • 2009 – FM & BE International Award: Most Effective Roadshow: New Balance

    • 2009 – Promo Magazine Ex Award – Best Multi-Venue Event: New Balance Campus Program

    • 2009 – Promo Magazine Grand Ex Award – Best Overall Campaign: New Balance Campus Program

    • 2008 – Promo Magazine Ex Award – Best Activation of a Sports Sponsorship – New Balance @ X Games

      EDUCATION
    • Bachelor of Journalism
    • Carleton University, Ottawa, Canada
    • Magna Cum Laude
    • Bursary for highest achievement in photojournalism

      PERSONAL ACTIVITIES
    • Rock Climbing
    • Snowboarding
    • Bike Polo
    • Traveling