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    ARA Finlayson_Director, Agency Insights

    At Fuse, Ara is on the forefront of ensuring staff and clients have a complete and up-to-date understanding of youth culture. Through her understanding of actionable consumer insights, Ara contributes to the development and execution of client initiatives. In her past position as Associate Director of the Events Group, she engaged with consumers in the teen and young adult demographic both onsite at events, and via social media. She understands the importance of being up-to speed with emerging trends and technologies for experiential marketing and has the ability to effectively communicate these aspects with clients and potential new business candidates. During her time at Fuse, Ara has overseen multiple award winning projects for clients such as New Balance, Eastern Mountain Sports, and Pepsi.



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    Fuse Marketing Associate Events Director Ara Finlayson

    Fuse Marketing Company Info

      AWARDS & DISTINCTIONS
    • 2009 – FM & BE International Award: Most Effective Roadshow: New Balance

    • 2009 – Promo Magazine Ex Award – Best Multi-Venue Event: New Balance Campus Program

    • 2009 – Promo Magazine Grand Ex Award – Best Overall Campaign: New Balance Campus Program

    • 2008 – Promo Magazine Ex Award – Best Activation of a Sports Sponsorship – New Balance @ X Games

      EDUCATION
    • Bachelor of Journalism
    • Carleton University, Ottawa, Canada
    • Bursary for highest achievement in photojournalism
    • Magna Cum Laude

      PERSONAL ACTIVITIES
    • Rock Climbing
    • Snowboarding
    • Bike Polo
    • Traveling