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Fuse Helps Totino's Successfully Market To Snowboarders

Transworld business interviews Totino's brand marketing manager Jason Bennicoff on their successful snowboarding focused marketing platforms.

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Fuse Wins Three Top Industry Awards for Event Marketing & PR

Fuse has received three top industry awards for national campaigns, including Event Marketer’s prestigious Grand Ex Award for the highest-scoring campaign.

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Bill Carter_Partner

Since 1998, Bill Carter has developed Fuse into one of the leading youth culture and action sports marketing services firms. Fuse’s clients include global companies Pepsi, Gillette, Proctor & Gamble, Burton Snowboards and Quiksilver.


Coinciding with the success of Fuse’s clients, Bill has been recognized in recent years with several awards, including Fast Company magazine’s Fast 50 as one of marketing’s most innovative leaders in popular culture. He twice was recognized by Sports Business Journal, first with the Forty Under 40 Award as one of the "most influential and important young executives in sports" and as “one of the most influential people in action sports.”


Bill has been quoted in The New York Times, Advertising Age, Business 2.0, Brandweek, SportsBusiness Journal, and other media. In addition, he has been a speaker at numerous marketing conferences and university seminars.


Bill is a graduate of Gettysburg College (B.A., Creative Writing) and Michigan State University (M.S., Sports Marketing). He spends some of his time out of the office surfing, snowboarding and fly-fishing.



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Fuse Marketing Partner Bill Carter

Fuse Marketing Company Info

    AWARDS & DISTINCTIONS
  • SportsBusiness Journal Forty Under 40 as “one of the most influential young executives in sports”

  • SportsBusiness Journal’s “top 20 most influential people in action sports”

  • Fast Company magazine’s Fast 50 for “influence on popular culture”

    PAST WORK EXPERIENCE
  • Various marketing agencies as well as Instructor of sports marketing at New York University

    PERSONAL ACTIVITIES
  • Snowboarding
  • Surfing
  • Fly Fishing