Since 1998, Bill Carter has developed Fuse into one of the leading youth culture and action sports marketing services firms. Fuse’s clients include global companies Pepsi, Gillette, Proctor & Gamble, Burton Snowboards and Quiksilver.

Coinciding with the success of Fuse’s clients, Bill has been recognized in recent years with several awards, including Fast Company magazine’s Fast 50 as one of marketing’s most innovative leaders in popular culture. He twice was recognized by Sports Business Journal, first with the Forty Under 40 Award as one of the "most influential and important young executives in sports" and as “one of the most influential people in action sports.”

Bill has been quoted in The New York Times, Advertising Age, Business 2.0, Brandweek, SportsBusiness Journal, and other media. In addition, he has been a speaker at numerous marketing conferences and university seminars.

Bill is a graduate of Gettysburg College (B.A., Creative Writing) and Michigan State University (M.S., Sports Marketing). He spends some of his time out of the office surfing, snowboarding and fly-fishing.