Since 1998, Bill Carter has developed Fuse into one of the leading teen and young adult youth culture marketing services firms. At the same time as, Bill has been an educator and is presently an Adjunct Professor at both St. John's University (New York City) and Champlain College (Burlington, VT). He oversees the agency’s higher ed marketing practice, as well as works with the firm’s other clients in a strategy and creative capacity.

Bill has been recognized in recent years with several awards, including Fast Company magazine's Fast 50 as one of marketing's most innovative leaders in popular culture. He twice was recognized by Sports Business Journal, first with the Forty Under 40 Award as one of the "most influential and important young executives in sports" and then was named to the magazine's list of the "20 Most Influential People in Action Sports."

Bill has been featured in the New York Times, and quoted in Advertising Age, Business 2.0, Brandweek, Sports Business Journal, and other media.

Bill is a graduate of Gettysburg College (B.A., Creative Writing) and Michigan State University (M.S., Sports Marketing). He spends some of his time out of the office surfing, snowboarding and fly-fishing.