Fuse Brand Strategy Case Studies

BRAND STRATEGY
Mountain Dew
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Mountain Dew Brand Strategy

ENDORSEMENTS
Amp Energy
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Amp Endorsements

INFLUENCER MARKETING
New Balance ST33
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New Balance Super Team 33 Influencer Marketing

PARTNERSHIP MARKETING
Harley-Davidson
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Harley Davidson Emerica Partnership Marketing

PRODUCT LAUNCH
Harley-Davidson Nightster
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Harley Davidson Nightster Product Launch

PRODUCT NAMING
Discover Financial Services
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Discover Teen Card Product Naming

RESEARCH
Gatorade
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Gatorade Teen Research

Fuse Brand Strategy Group Overview

Fuse’s Brand Strategy group uses proprietary research, insight, and experience to create strategies that reach a mass market - the 67 million teens and young adults 13-29 years old - while maintaining legitimacy with the fraction that make up youth culture’s opinion leaders and influencers.

Fuse Brand Strategy Featured Case Study

Brand Strategy
Mountain Dew’s dominant role in action sports is due to acceptance of core action sports participants through credible marketing tactics and relevant brand positioning.

Fuse identifies, negotiates and manages sponsorships of high-profile athletes such as skateboarder Paul Rodriguez and snowboarder Danny Davis.

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