AMP ENERGY ENDORSEMENTS CASE STUDY_

To re-launch Pepsi’s AMP Energy, action sports was chosen as one of three platforms. Fuse researched, signed, and managed four elite action sports athletes for AMP Energy.

All athletes wore AMP Energy branding on their equipment and/or apparel while competing in events, filming for action sports video parts or taking photos for media coverage. This gave AMP Energy credible branding in the action sports space. Fuse also consulted on the creation of the AMP Energy Make Your Mark microsite and the AMP Energy action sports section of AMPEnergy.com to ensure authenticity on both websites.

The careful selection of the athletes, ensured that they embodied the attributes of AMP Energy. That, combined with a credible activation plan, has built AMP Energy’s brand equity in the action sports space.


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