To entice and build image among core footwear influencers including sneaker collectors, fashionistas and media, New Balance launched an ultra-limited edition sneaker series called the Super Team 33. Fuse helped New Balance bring the launch to life through eight influencer parties in conjunction with eight New Balance boutique retailers.
In each region, sneaker-heads, media and key customers were invited to the parties. Fuse developed custom party elements to tie-in with the product’s luggage-inspired design. Themed decorations and product displays enhanced in-store merchandising during and after the launch.
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