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BRAND STRATEGY
Mountain Dew
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ENDORSEMENTS
Amp Energy
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INFLUENCER MARKETING
New Balance ST33
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PARTNERSHIP MARKETING
Harley-Davidson
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PRODUCT LAUNCH
Harley-Davidson Nightster
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PRODUCT NAMING
Discover Financial Services
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RESEARCH
Gatorade
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HARLEY-DAVIDSON PARTNERSHIP MARKETING_
Harley-Davidson re-launched their iconic brand the Dark Custom, a new line targeted to a younger audience.
To garner buzz and credibility, Harley-Davidson partnered with Emerica and etnies. Fuse helped develop and manage the partnership which included the Wild Ride and the Two Wheel Tour, tours that put Emerica’s top pro skateboarders and motocross riders on Harley-Davidsons. The skateboarders and motocross riders traveled to skate shops and skateparks across the country generating millions of impressions in targeted youth culture media.
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