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BRAND STRATEGY
Mountain Dew
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ENDORSEMENTS
Amp Energy
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INFLUENCER MARKETING
New Balance ST33
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PARTNERSHIP MARKETING
Harley-Davidson
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PRODUCT LAUNCH
Harley-Davidson Nightster
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PRODUCT NAMING
Discover Financial Services
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RESEARCH
Gatorade
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DISCOVER CARD PRODUCT NAMING CASE STUDY_
Fuse was tasked with developing a name for Discover’s new debit card for teens. The name needed to appeal to teens, both male and female, while not alienating their parents.
Dozens of names were developed and then tested in a series of focus groups with teens and parents of teens. The name selected was Current by Discover Card. Current by Discover Card is now available nationwide.
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