As the Event Marketing group Director, Clarke runs all event-related activities for Fuse’s clients. The Event Marketing group specializes in helping brands create a unique connection with consumers at events. This includes sponsorship management, turn-key event management, mobile marketing, product sampling and street team programs.
Prior to joining Fuse, Clarke worked as Director of Operations for ignition, Inc. for four years. During his tenure with ignition, he helped to plan and execute event marketing efforts for the Coca-Cola Company during the 2002 Salt Lake City and 2004 Athens Olympic Torch Relays. Clarke also managed multi-million dollar mobile, experiential marketing programs for clients such as AT&T, Coca-Cola, Microsoft, and Indy Racing League. His extensive responsibilities included overseeing the development and implementation of event marketing programs, recruiting, supervising and training event staff nationwide, vendor sourcing, managing vehicles and adhering to vehicle regulations and client relationship management.
In addition, Clarke spent more than 10 years managing recreational ski and action park facilities and programs. In his free time he engages in the outdoor activities of the season in his home in Vermont.