
Nothing alienates teens and young adults from a brand faster than design that lacks authenticity, so Fuse’s Design group uses their teen and young adult culture expertise to build identity, print campaigns, marketing collateral and P.O.S. that position the brand in a credible way.
Gatorade Art Direction
Coinciding with Gatorade's company-wide rebranding, Fuse worked to deliver a multifaceted consumer engagement for Gatorade's launch into action sports spanning print, web, video, public relations and events.
VIEW FULL CASE STUDY