
ART DIRECTION
Gatorade
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COLLATERAL
New Balance LOVE/hate
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IDENTITY
Matador
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PACKAGING
Matador Stick & Caddy
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PRINT
Converse Skateboarding Zine
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PRODUCTION
Dew Tour Trophies
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Nothing alienates teens and young adults from a brand faster than design that lacks authenticity, so Fuse’s Design group uses their youth culture expertise to build identity, print campaigns, marketing collateral and P.O.S. that position the brand in a credible way.
Gatorade Art Direction
Coinciding with Gatorade's company-wide rebranding, Fuse worked to deliver a multifaceted brand strategy for Gatorade's launch into action sports spanning print, web, video, public relations and events.
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