Fuse Design Case Studies

ART DIRECTION
Gatorade
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Gatorade Art Direction

COLLATERAL
New Balance LOVE/hate
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New Balance Love Hate Collateral Design

IDENTITY
Matador
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Jack Links Matador Logo Design

PACKAGING
Matador Stick & Caddy
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Jack Links Matador Packaging Design

PRINT
Converse Skateboarding Zine
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CONS Skateboarding Zine

PRODUCTION
Dew Tour Trophies
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Dew Tour Trophy Production

Fuse Design Group Overview

Nothing alienates teens and young adults from a brand faster than design that lacks authenticity, so Fuse’s Design group uses their youth culture expertise to build identity, print campaigns, marketing collateral and P.O.S. that position the brand in a credible way.

Gatorade Art Direction
Coinciding with Gatorade's company-wide rebranding, Fuse worked to deliver a multifaceted brand strategy for Gatorade's launch into action sports spanning print, web, video, public relations and events.

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