Creative

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CREATIVE SERVICES OVERVIEW

In today's impression-soaked era, youth are highly critical of brands that market to them but don't relate to their lifestyle. Creative positioning can instantly garner brand credibility or just as quickly alienate a brand from its core consumers. Fuse is a network of forward thinking, creative minds with a finger on the pulse of youth culture and the insight to know how to develop creative that will resonate and succeed within it. Common Fuse Creative services are listed to the right under ‘Tactics.’ For each, one or more case study is provided.

Feel free to Contact Us with questions about our services.

TACTICS

// Graphic Design
// Advertising
// Interactive Media
// Production Management
// Video Production
// Brand Identity

Graphic Design

Fuse provides design services to brands that successfully relate and speak to targeted youth consumers. We are experts in all areas of logo design, marketing collateral and promotional materials.

Graphic Design CASE STUDIES

// Dew Action Sports Tour Print - Graphic Design

// Stowe Event Posters - Graphic Design

// NB Zip Athlete Good Luck Card - Graphic Design

Case Study

Dew Action Sports Tour Print

While designing and building an event-centric website, Fuse also created a family of modular advertising and collateral materials to promote the Dew Action Sports Tour throughout the summer season.

Fuse focused on distinctive photography of well-know action sports athletes and clear brand messaging of The Pro Tour of Action Sports to help engage a core audience. By using a modular system of action and lifestyle imagery, along with consistent branding and call-to-actions, designing local and national, plus endemic and mainstream versions of collateral material became a system that was intuitive to work with throughout the season.

All advertisements and outdoor promotions were able to address specific audiences, driving television viewership, web visits and attendance in specific locations.

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