Teen Marketing and Teenage Marketing

Teen Marketing is the promotion of products and services to teenage consumers (ages 13-19) through the use of tactics such as endorsements, product placement, and the support of events in which they attend. Effective and authentic teen marketing campaigns create brand awareness and ensure future success of the brand through long-term brand loyalty. Common forms of Teen Marketing include viral marketing, college marketing, buzz marketing, and guerilla marketing.

Similar Terms:

• Youth Marketing
• College Marketing