Teen And Young Adult Marketing and Youth Culture Marketing

Teen and young adult marketing is the promotion of a brand’s product or service to the youth demographic (tween, teens, and young adults) through the use of current trends in teen and young adult culture. This highly-dynamic segment of society can be challenging to connect with and view traditional marketing with skepticism. A successful teen and young adult marketing campaign uses all aspects of youth culture including sports, music, fashion, and gaming to create a credible message that resonates with this demographic.

Similar Terms:

• College Marketing
• Teen Marketing