MATADOR BEEF JERKY IDENTITY CASE STUDY_

Fuse worked directly with Jack Link's Beef Jerky to establish the original name and identity for their new teen-focused line of meat snacks, MATADOR. After two years in the market, the brand needed a new logo and visual identity to stand out from its parent brand, as well as its competitors on shelf. Throughout the process, several design options were tested with focus groups consisting of key target consumers. This valuable information was then used to help guide the development of the final brand identity system. The result is a fresh and bold set of brand assets that captures the essence of the brand’s unique personality traits and is preferred by consumers 3-to-1 over the original identity.


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