MATADOR BEEF JERKY PACKAGING CASE STUDY_

Meat snack packaging tends to adopt similar visual cues, so brands that take a different approach are more likely to stand out on shelf and therefore appeal to customers and distributors alike. Fuse used this important insight to update MATADOR Beef Jerky’s packaging design for its targeted millennial audience. Clearly communicating the product’s unique attributes, combined with a progressive design and bold use of color led to the creation of product packaging that was unlike anything else present in the meat snack category. Consumer research indicated the new packaging is preferred 3-to-1 over the previous packaging design and is now available nationwide, generating excitement across the Frito-Lay sales organization.


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