FOX EMAIL MARKETING CASE STUDY_

Communication is crucial to any brand, however, just blindly blasting information to a mass audience won’t help a brand to build a credible relationship with consumers. By giving strong consideration to the user, Fuse is able to focus on relevant information that matters to the audience and filter out the rest.

When Fox launched their new line of sunglasses, Fuse applied this thinking to the HTML newsletter campaign. The communication of this product line extension needed to be true to the Fox image while providing solid product details. By focusing on the allure of the glasses, a concise and compelling series of newsletters reached Fox followers and generated great product launch buzz.

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