CONVERSE WEB DESIGN CASE STUDY_

VIEW CONVERSESKATEBOARDING.COM

Fuse was hired by Converse to create a website for the launch of the company's line of skateboarding shoes. Converse has deep roots in skating going back to the 80's, when skaters were seen in hi-top Chucks. After a long absence, the re-entry of this iconic brand into the skate world was a highly anticipated event.

In late 2008, converseskateboarding.com launched with four styles of CONS skateshoes, five team members, a blog, and an interactive skate spot and dealer map of the United States.

Because this was a new product line from a longstanding company, showcasing a different side of Converse was crucial. The minimal design forced users to see the brand in a new light by putting the focus on the personality of the skaters and the quality of the shoes.

Upon its launch, the website and the CONS product were greeted warmly by eager skaters and shoe enthusiasts. Within just ten hours of being live, the site had served over 55,000 page views - making it by far the most heavily trafficked action sports site on that particular day.


BACK TO THE DIGITAL FRONTPAGE