Ethnic marketing is the promotion of a brand’s product or service to one or more targeted ethnic groups, or to an ethnically diverse consumer base. The growth among major ethnic categories is four times that of non-ethnic groups, illustrating the growing diversity in America. Key ethnic marketing groups include african americans, latinos / hispanics and asian americans. 2000 US Census illustrated race in the US as follows: One Race: White - 75.1%, Black or African American - 12.3%, American Indian and Alaska Native - 0.9%, Asian - 3.6%, Native Hawaiian and Other Pacific Islander - 0.01%, Some Other Race - 5.5%; Two or More Races: 2.4%. Total US Hispanic or Latino population is 12.5%.
Similar terms to Ethnic Marketing: Cultural Marketing, Multicultural Marketing