Fuse worked with SoBe to create a unique, interactive and compelling onsite presence at the US Open of Snowboarding Championships. Through non-traditional signage, that included a branded limousine, fireworks, and a Big Air SoBe light display, SoBe’s onsite branding was omnipresent. This unconventional approach attracted industry insiders, influencers and media attention.
As a result, over 57,000 samples of SoBe products were distributed onsite. In over eight years of sponsoring the US Open this was the “best activation and most PR SoBe has ever received,” as told by the SoBe client.
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