FREE FLOW TOUR GRASSROOTS CASE STUDY_

As the amateur series of the Dew Tour, the Free Flow Tour works to strengthen grassroots support of action sports, while connecting with amateurs in local skateboarding and BMX communities. Each year, Fuse executes over 50 skateboarding and BMX contests around the country with the winner of each appearing in the Free Flow Tour Finals. One athlete in each discipline is then crowned the Free Flow Tour Champion and is awarded wildcard entry to compete against the pros at the final Dew Tour event of the season. This annual tour draws nearly 2,000 competitors and has had a major impact at the professional level. The 2006 Free Flow Tour BMX Park champion, Mike Spinner, finished 2nd overall in 2008 Dew Cup rankings and the 2007 Free Flow Skate Park champ, Chaz Ortiz, finished 1st overall in the 2008 Dew Cup rankings.


BACK TO THE EVENT MARKETING FRONTPAGE