NEW BALANCE SPONSORSHIP MANAGEMENT_

Fuse worked to aid New Balance’s position with the younger consumer and engage them with the NB Zip technology by way of the New Balance LOVE/HATE branding initiative.

High-end promotional products were created and distributed throughout the X Games. Athletes helped endorse the brand and participated in autograph sessions. Both took place with the help of a visually appealing onsite set-up to attract the attention of the event attendees and engage them in the brand experience.

As a result, nearly 40,000 direct impressions were recorded for the New Balance brand, and 97% of surveyed attendees recognized the New Balance sponsorship as appropriate for the X Games audience.


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