TAG (P&G) STREET TEAMS CASE STUDY_

Fuse was hired to build product awareness and drive trial of Procter & Gamble’s TAG Body Spray to young adult male customers in key US markets.

Fuse developed the street team program “TAG Teams.” TAG Team programs were executed in 12 major US markets and similar college marketing efforts were executed in major Spring Break destinations.

TAG Teams drove custom vans and interacted with target customers at bars, nightclubs, beaches, concerts, sporting events, college campuses and other targeted destinations. Activities included providing on-the-spot TAG Body Spray samples and giving away relevant promotional items. TAG Teams also executed guerilla activities such as wild postings and chalk-writing on sidewalks.

The results of the program included an increase in sales and an overall market share increase for TAG during its first six months in market.


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