Fuse, LLC, a youth culture marketing agency that connects brands with teens and young adults, was named as the “Best Place to Work in Vermont” by Vermont Business Magazine at the ECHO Aquarium and Science Center in Burlington, Vermont during an awards ceremony on April 4. VBM announced Fuse’s ranking at number one within the small/medium (15-149 employees) business category, and will be featuring them in their upcoming April issue.
February 13, 2013 – Fuse, LLC, a youth culture marketing agency that connects brands with teens and young adults, has been named one of the “Best Places to Work in Vermont,” by Vermont Business Magazine for the third consecutive year.
Fuse is pleased to announce Reverb as the recipient of its second annual Fuse Services Grant Program, which includes $25,000 in agency services to the non-profit.
Fuse, LLC was recognized with a 2012 Bulldog Stars of PR Award for Communications Excellence, and has received bronze distinction as “Boutique Agency of the Year with a Specialty Practice” for a second consecutive year.
Fuse, a marketing agency that helps brands reach teens and young adults, is proud to announce the launch of their second annual Service Grant Program. Fuse will donate $25,000 in services to a to-be-selected charity program relating to music.
Bill Carter, Partner of Fuse, a leading youth culture marketing agency, will speak at the prestigious 2012 Cannes Lions International Festival of Creativity on June 21, 2012 in Cannes, France.
Fuse has been named as one of the “Best Places to Work in Vermont” by Vermont Business Magazine. This marks the second consecutive year Fuse has made the annual list.
Speakers at the NASCAR Motorsports Marketing Forum will include Bill Carter, who will share insights on marketing motorsports to teens in the digital age
Bill Carter will present at Fight Summit, the world’s top Mixed Martial Arts tradeshow happening in Las Vegas, Dec 1, and will share insights on youth marketing myths and essential truths.
Fuse is pleased to announce Adaptive Action Sports (AAS), Inc., as the non-profit recipient of its 2012 Services Grant Program, which includes $25,000 in agency services.
Fuse was recognized with a 2011 Bulldog Stars of PR Award for Communications Excellence, and has received bronze distinction as “Boutique Agency of the Year with a Specialty Practice”.
Bill Carter is featured in the article, “Trials and Tribulations of ‘The Startup State’”, in the Burlington Free Press. Vermont has long been an incubator for countless outdoor sports companies. But with a number of companies relocating to the West Coast, is being an incubator enough anymore?
Fuse, a marketing agency that helps brands reach teens and young adults, is proud to announce the launch of an annually occurring Service Grant Program. Fuse will donate $25,000 in services to a to-be-selected charity program within the action sports community.
Fuse was named to Outside magazine’s fourth annual “Best Places to Work” list. Fuse was ranked number 26 out of 50 selected companies. The full list and related story will be published in the September issue of Outside magazine, available on newsstands August 16, 2011.
Fuse has been named to the Inc. 5000 by Inc. Magazine as one of the fastest-growing private companies in the nation. There are more than 27 million businesses registered in the U.S.
Bill Carter, Partner at Fuse, is scheduled to speak at the New York Times Small Business Summit on September 23, 2010 in New York City in a session called, “Marketing: Building a Company, Building a Brand”. Past speakers of this Summit have included Gary Hirschberg, Chairman of Stonyfield Farm, Tom Scott, Founder of Nantucket Nectars and Paul Orfalea, Founder of Kinko's.
Fuse, a marketing agency focused on connecting brands to teens and young adults, recently began working with the Ultimate Fighting Championship® (UFC ) to promote their newly launched mobile tour, Octagon Nation, a North American, multi-stop, interactive tour taking place through 2012.
“The Corner Office” by Adam Bryant, a book about CEOs challenges and inspirations, which features Bill Carter, Partner at Fuse, is now available.
Brett Smith & Bill Carter share insights on business planning for marketing firms in Inc. Magazine
Fuse Partner, Issa Sawabini, Quoted in Inc. Article, The New Rules of Engagement As leading event marketing and new technology experts, Fuse was called on to provide ideas for an Inc. Magazine article on new ways to reach and engage consumers via event marketing.
Fuse has been named to the 2011 Best Places to Work in Vermont List - a distinction given to places of employment recognized as leading the way in defining the employee experience of the 21st century.
Bill Carter, Partner at Fuse, is scheduled to speak at the Organization of Spirit Industry Providers Conference in Las Vegas, September 15. Bill will present a session called, “Youth Culture Marketing” and will share methods and programs to reach teens, tweens, and young adult customers.
Fuse is included in the PR Week Agency Rankings - #87 overall and also #35 in the Northeast.
Fuse Partner Issa Sawabini has been featured in an article on Forbes.co about The Best-Ever Social Media Campaigns Features. Issa adds insight for what propels compelling storylines in the marketplace. Read the article here.
Issa Sawabini is included in SportsBusiness Journal's recent article on authentic, new ways brands are reaching consumers via action sports content.
From SportsBusiness Journal, published July 19, 2010
Action sports is fertile ground for branded content as companies seek authentic ways to build relationships with young consumers
Fuse partner, Issa Sawabini was recently interviewed by leading youth marketing news site Ypulse.com, about the upcoming Action Sports Conference happening August 3 in Huntington Beach, CA. Issa will join other leading action sports and youth marketing experts, as a speaker at the conference.
Check out Issa’s interview on Ypulse.com here
Partner Issa Sawabini will be moderating a panel at the Action Sports Conference in August in Huntington Beach.
PANEL: What’s The Appeal vs. Other Sports
Traditionally action sports have been viewed as a small, niche market by society and corporate sponsors. But this is rapidly changing - find out what opportunities major corporate sponsors see in the industry, how they managed to gain authenticity, how much success they’ve achieved, and their predictions for the future.
Fuse’s Bill Carter and Ara Finlayson are presenting an upcoming webinar entitled “Marketing to Teens & Tweens: Insights, Strategy and Tactics”, July 14, 2010 from 12:00 – 2:00pm EST. The webinar is being hosted by the International Licensing Industry Merchandisers' Association (LIMA). During this session, Bill and Ara will discuss strategies and tactics for licensors and licensees to use, to catch the attention of the tween and teen audiences, and to gain their trust and build loyalty amongst this set.
The public relations team at Fuse has won a Big Apple PR award for their work to launch MATADOR by Jack Link’s in 2009. The award category was a Marketing Consumer Products and was awarded based on the public relations strategy, launch success and results. The Big Apple awards are the Public Relations Society of America’s New York Chapter annual award.
Fuse Partner Bill Carter was included in Forbes’ Summer Reading Lists 2010. Forbes asks leaders in business, sports, media and publishing what they are planning on reading this summer.
Every Sunday, Adam Bryant of the New York times talks with top executives about the challenges of leading and managing. For the April 18th 2010 Sunday edition, Adam interviewed Fuse co-founder and partner Bill Carter. They discussed putting forth your best effort, having a winning mentality and how early lessons on the lacrosse field helped Bill instill an attitude of success at Fuse.
Brett Smith is one of the founding partners of Fuse. He recently gave an in depth interview to Malakye on the history of the company, changing trends in the industry and how he's helped lead the company's success over the past 15 years.
On Wednesday, March 3, 2010 Fuse Partner, Bill Carter, discussed “Paid Search Bullseye! Reaching and Closing Your Ultimate Customer”. The panel discussion addressed the steps in getting to a brand’s specific and ultimate consumer and provided attendees with an expert look at how various consumers search and purchase.
Totino’s has gone all in on its snowboard marketing platform adding athletes Mason Aguirre and Danny Davis to its roster, upping its Dew Tour support to include a title role for the Breckenridge Totino’s Open, and recently announcing its sponsorship of the Burton U.S. Open and Chill.
In an age where teens have the ability to access information in a multitude of media, including the Internet, cell phones, TV, print and more, it has become increasingly difficult for brands to differentiate themselves among one of the most savvy and picky demographics. How can brands stand out from the competition and create a lasting connection with teenagers? Two words: Event Marketing.
Winter X Games 14 will be covered live on ESPN & ESPN2 as well as online through ESPN.com/Action and ESPN360. The event has been held in Aspen for six years, and it was announced in a press conference during Winter X Games 13 that the event will stay in Aspen/ Snowmass through 2012.
Fervor over digital marketing has enjoyed a recent shot in the arm, thanks to the flourish of social media tools. Facebook and Twitter have put the power of instantaneous updates in the hands of everyone in an organization rather than the select few who administer a company's website. This is a huge transformation, but one that comes with increased risk, depending on the teens you are trying to reach.
The following are some tips you can use to effectively converse with your teen audience
The constantly evolving online arena of social networking is as unpredictable as the weather. Year after year, the rise in popularity of one platform is trumped by another, and the next trend doesn't hide far in the wings.
What does remain the same is the sheer communication power social networking sites lend to both brand and consumer. When one door of communication opens, so do unlimited windows into the thoughts, opinions, and trends forming among loyal consumers.
Privileged, needy, entitled and lazy are just a few of the adjectives erroneously used to describe Millenials. On the contrary, Millenials are team players, driven, passionate and more tech savvy than any other generation. Born between 1982 and 2000, this generation is estimated at over 80 million strong in the US alone and is spilling out of high schools and colleges, and into a workplace near you.
Fuse's Burlington Vermont location has a new office. Located just on the other side of the Winooski river, the new office expands greatly on the space previously occupied by our Youth Marketing Agency.
Fuse is featured as the cover story on the June issue of Event Marketer for their work on the award winning New Balance LOVE/Hate campaign.
Fuse has been a long-standing supporter of Ypulse, the leading independent blog for teen media and marketing professionals, and will once again be the anchor sponsor of their annual youth marketing conference -- the 2009 Ypulse Youth Marketing Mashup in San Francisco.
Fuse has received three top industry awards for national campaigns, including Event Marketer’s prestigious Grand Ex Award for the highest-scoring campaign among all category finalists as voted on by the magazine’s panel of senior-level brand-side event marketing experts.
Gen Y is drawn to action sports. According to America Sports Data (2007), in the U.S. alone there are 11.6 million skateboarders, 6.88 million snowboarders and 3 million BMX participants, and, of these numbers, the majority is between the ages of 18 and 30. The action sports allure comes not only from the fun, but also from the freedom. Whether it's skateboarding, riding a BMX, surfing or snowboarding, it comes down to you and the elements.
Fuse Nominated for Sports Event Marketing Firm of the Year for the plan Fuse executed for SoBe's U.S. Open sponsorship in 2007. It was considered the strongest on-site effort in several
SportsBusiness Journal ranked Fuse #15 amongst all U.S. sports marketing agencies. Fuse is considered by those in the action sports world to be one of the reasons corporate America embraced the genre.