Fuse Public Relations Case Studies

ATHLETE PR
Mountain Dew
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Mountain Dew Athlete PR

COPYWRITING
Converse Skateboarding Zine
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Converse Skateboarding Copywriting

MEDIA EVENTS
UFC Octagon Nation Tour
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SoBe US Open Snowboarding Media Events

MEDIA RELATIONS
USA Swimming
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USA Swimming Media Relations

DIGITAL PR
NBC Olympics
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NBC Olympics Online PR

PRODUCT LAUNCH
Green Label Art
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Mountain Dew Green Label Product Launch

PRODUCT PR
MasterCraft Boat Company
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Mastercraft Boats Product PR

PRODUCT SEEDING
Green Label Art
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Mountain Dew Green Label Product Seeding

VIRAL PR
SoBe
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SoBe Beverages Viral PR

NBC OLYMPICS DIGITAL PR CASE STUDY_

To promote the Olympic Games to the 18-34 year old audience, Fuse created an athlete-centric site focused on lifestyle and behind-the-scenes content relevant to teen and young adult culture. Weekly emails were distributed to encourage teens and young adults to continue to visit the site, and nonstop networking occurred to forge online partnerships to drive a new audience to the site.

The website was praised by media, athletes and partners, and nearly 100 Gen Y relevant websites linked to the site. Partners such as Spin.com, AOLsports.com, and Viceland.com used Olympic content customized by Fuse, which then resulted in more than 430 million media impressions.


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