GATORADE SOCIAL MEDIA STRATEGY CASE STUDY_

Gatorade’s strategy to reach its consumers in an authentic way has been achieved by establishing a conversation through social media. Social media has been used to amplify each of Gatorade’s millennial focused tactics, including media partnerships, events, PR, digital content and grassroots programs. Digital content has been featured on partner sites and has been distributed through Twitter, YouTube and Facebook to broaden its reach, maximizes lifespan of content, and increase impressions.


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