MOUNTAIN DEW AMFORCE YOUTUBE CASE STUDY_

Mountain Dew’s AmForce program has created brand loyalty by sponsoring and promoting up-and-coming amateur skateboarders. This grassroots program is complemented by an AmForce YouTube Channel – a destination for amateur skateboard videos. These videos feature the AmForce team – with each member hand-picked by Mountain Dew pro skater Paul Rodriquez. As members of the program, the AmForce team seeds digital content through personal YouTube channels, sharing with friends and local skate communities across the country and helping Mountain Dew to reach its target audience.

View the Mountain Dew Amforce YouTube Channel AmForce YouTube.


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