College Marketing

College Marketing is used to describe marketing efforts that promote a brand, product or service to college students. Common college marketing tactics include campus newspaper advertising, postering, post-card distribution, campus rep programs, mobile marketing tours, event marketing and Spring Break destination marketing.

Similar Terms:

• Campus Marketing
• College Student Marketing
• Spring Break Marketing

Buzz Marketing

Buzz Marketing is a word-of-mouth, low-cost viral marketing technique that captivates an audience. Buzz Marketing is often spontaneous in nature and reliant on key opinion leaders and trendsetters to disseminate exclusive information to a select group of consumers.

Similar Terms:

• Word-Of-Mouth Marketing
• Viral Marketing

Sports Marketing

Sports Marketing is a form of marketing in which brands use mainstream or alternative sports to connect with both a broad and/or targeted group of consumers. Countless companies and/or brands have used sports marketing to build positive brand awareness, support retail and sales promotions and gain an overall advantage in their market. Common examples of sports marketing include athlete endorsements, event marketing and in-stadium advertising.

Similar Terms:

• Entertainment Marketing

Music Marketing

Music Marketing is a term that describes a technique in which a brand promotes its products and services to consumers through the use of musicians, endorsements, concert tours, festivals, events, and other similar tactics within the music industry.

Similar Terms:

• Entertainment Marketing
• Cultural Marketing

Fashion Marketing

Fashion Marketing works by using current trends in fashion to analyze, develop, and implement sales strategies. Fashion marketing investigates the relationship between fashion design and marketing including the development, promotion, advertising, and retailing aspects of the billion dollar fashion industry. Successful fashion marketers understand that recognizing consumer trends, strong branding, and a desirable product image are all essential elements to building an effective and meaningful campaign.

Similar Terms:

• Cultural Marketing
• Fashion Merchandising

Viral Marketing

Viral Marketing is a marketing technique that uses social networks and encourages consumers to pass on messages can exponentially increase the awareness of a brand. This low-cost technique relies heavily on word-of-mouth delivery and is extremely effective at using the internet to generate a large amount of interest in a product or service.

Similar Terms:

• Word-Of-Mouth Marketing
• Buzz Marketing
• Network Marketing

Lifestyle Marketing

Lifestyle Marketing consists of segmenting a complex market into niche subdivisions based on interests, attitudes, and beliefs. This marketing technique creates an enthusiastic and loyal consumer-base and establishes the brand as a valuable part of the consumer’s everyday life.

Similar Terms:

• Lifestyle Segmentation
• Cultural Marketing

Entertainment Marketing

Entertainment Marketing uses endorsements, movie tie-ins, celebrities, or other similar avenues to promote a brand’s product or service to consumers. These campaigns can be highly successful because of the credibility consumers give to their favorite celebrities and the power of product placement.

Similar Terms:

• Sports Marketing
• Music Marketing
• Cultural Marketing
• Fashion Marketing

Youth Marketing and Youth Culture Marketing

Youth Marketing is the promotion of a brand’s product or service to the youth demographic (tween, teens, and young adults) through the use of current trends in youth culture. This highly-dynamic segment of society can be challenging to connect with and view traditional marketing with skepticism. A successful youth marketing campaign uses all aspects of youth culture including sports, music, fashion, and gaming to create a credible message that resonates with this demographic.

Similar Terms:

• College Marketing
• Teen Marketing

Teen Marketing and Teenage Marketing

Teen Marketing is the promotion of products and services to teenage consumers (ages 13-19) through the use of tactics such as endorsements, product placement, and the support of events in which they attend. Effective and authentic teen marketing campaigns create brand awareness and ensure future success of the brand through long-term brand loyalty. Common forms of Teen Marketing include viral marketing, college marketing, buzz marketing, and guerilla marketing.

Similar Terms:

• Youth Marketing
• College Marketing

Tween Marketing

Tween Marketing refers to promotion of products and services to young people between the ages of eight and twelve. This multi-billion dollar segment’s views and attitudes are constantly changing. Any brand targeting tweens must keep up with the ever-changing landscape of tween trends and fads. No longer do tweens simply play with toys; today they also keep an eye on music, fashion, and their individuality.

Similar Terms:

• Youth Marketing

Gen X and Generation X Marketing

Generation X Marketing refers to the promotion of a brand’s products or services to people born between the early 60’s and late 70’s. This group is focused on personal style, skilled with technology, and skeptical about advertising. High impact internet marketing and direct mail are effective ways to reach Gen X, but endorsements and celebrity testimonials are not.

Similar Terms:

• MTV Generation
• Post-Baby Boomers

Gen Y and Generation Y Marketing

Generation Y Marketing describes a technique that promotes a brand’s products and services to consumers who were generally born between the early 80’s and mid 90’s. Sometimes called Echo Boomers or Millennials, this socially conscious and technologically savvy consumer group accounts for one quarter of the total U.S. population. People belonging to Generation Y are the highest per capita spenders and receive more of their product information from the internet than anywhere else. Embracing technology and the use of both guerilla and viral marketing tactics are the best way to reach this group.

Similar Terms:

• Youth Marketing
• Millennial Marketing
• Echo-Boomers
• iGeneration
• Next Generation Marketing

Multicultural Marketing

Multicultural Marketing is the promotion of a brand’s product or service to one or more targeted multicultural group(s), or to an ethnically diverse consumer base. The growth among major multicultural categories is four times that of non-multicultural groups, illustrating the growing diversity in America. Key multicultural marketing groups include African Americans, Latinos and Asian Americans. The most recent US Census survey - conducted in 2000 - illustrated race in the US as follows: White - 75.1%, Black or African American - 12.3%, American Indian and Alaska Native - 0.9%, Asian - 3.6%, Native Hawaiian and Other Pacific Islander - 0.01%, Some Other Race - 5.5%; Two or More Races: 2.4%. Total US Latino population is 12.5%.

Similar Terms:

• Cultural Marketing
• Ethnic Marketing

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