Terms & Definitions

College Marketing

College Marketing describes efforts to promote a brand, product or service to college students on-campus and off-campus.



Common college marketing tactics include

  • Campus newspaper advertising
  • Brand Ambassador
  • Campus Rep programs
  • Spring Break marketing
  • College-specific social media

Similar Terms

  • Campus Marketing
  • College Student Marketing
  • Spring Break Marketing

Sports Marketing

Countless companies have successfully used sports marketing to build positive brand awareness, support retail and sales promotions and gain an overall advantage in their market.



Common examples of sports marketing include

  • Athlete endorsements
  • Event marketing or sponsorships
  • In-stadium advertising

Similar Terms

  • Entertainment Marketing

Music Marketing

Music Marketing helps a brand promotes its products and services to consumers through partnerships with:



  • Musicians
  • Endorsements
  • Concert tours
  • Festivals/events
  • Record Labels

Similar Terms

  • Entertainment Marketing

Viral Marketing

Viral marketing is a technique that uses social networks and encourages consumers to pass on messages that can exponentially increase the awareness of a brand. This technique relies heavily on word-of-mouth delivery and is effective at using the social media to generate interest in a product or service.



Similar Terms

  • Word-Of-Mouth Marketing
  • Buzz Marketing

Lifestyle Marketing

Lifestyle Marketing is brand communication that focuses on the interests, attitudes, and opinions of a group or sub-culture.



Similar Terms

  • Lifestyle Segmentation

Entertainment Marketing

Entertainment marketing uses endorsements, movie tie-ins, celebrities, or other similar tactics to promote a brand’s product or service to consumers. These campaigns can be highly successful because of the credibility consumers give to their favorite celebrities and the power of product placement.



Similar Terms

  • Sports Marketing
  • Music Marketing

Youth Marketing

Youth marketing is the promotion of a brand’s product or service to tweens, teens, and the young adult market .



Similar Terms

  • College Marketing
  • Teen Marketing
  • Youth Culture Marketing
  • Millennial Marketing

Teen Marketing

Teen Marketing is the promotion of products and services to consumers 13-19 years old.



Similar Terms

  • Youth Marketing

Tween Marketing

Tween Marketing refers to promotion of products and services to young people between the ages of 8-12. Any brand targeting tweens must keep up with the ever-changing landscape of tween trends.



Similar Terms

  • Youth Marketing

Gen Y Marketing

Generation Y Marketing promotes a brand’s products and services to consumers who were born between the early 80’s and mid 90’s.



Similar Terms

  • Millennial Marketing
  • Echo-Boomers
  • Gen Z

Multicultural Marketing

Multicultural Marketing targets an ethnically diverse consumer base.

Consumer Engagement

Consumer engagement creates meaningful consumer impact and generates either a behavioral result (such as driving a sale or inquiry) or an attitudinal result (such as making an emotional impression or changing attitudes.)



Similar Terms

  • Experiential Marketing

Experiential Marketing

Experiential marketing programs allow consumers to become active participants in a marketing effort. Experiential marketing programs most often are associated with consumer events. Some examples include sampling and live hands-on product demos allowing consumers to touch and use a product rather than just hear or read about it.



Similar Terms

  • Consumer Engagement
  • Event Marketing

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