Terms & Definitions

College Marketing

  College Marketing describes efforts to promote a brand, product or service to college students on-campus and off-campus.

Common college marketing tactics include

  • Campus newspaper advertising
  • Brand Ambassador
  • Campus Rep programs
  • Spring Break marketing
  • College-specific social media

Similar Terms

  • Campus Marketing
  • College Student Marketing
  • Spring Break Marketing

Buzz Marketing

Buzz marketing is a word-of-mouth, viral marketing technique that captivates an audience. Buzz marketing is often spontaneous in nature and reliant on key opinion leaders and trendsetters to disseminate exclusive content to a select group of consumers.

Similar Terms

  • Word-Of-Mouth Marketing
  • Viral Marketing

Sports Marketing

Countless companies have successfully used sports marketing to build positive brand awareness, support retail and sales promotions and gain an overall advantage in their market.

Common examples of sports marketing include

  • Athlete endorsements
  • Event marketing or sponsorships
  • In-stadium advertising

Similar Terms

  • Entertainment Marketing

Music Marketing

Music Marketing helps a brand promotes its products and services to consumers through partnerships with:

  • Musicians
  • Endorsements
  • Concert tours
  • Festivals/events
  • Record Labels

Similar Terms

  • Entertainment Marketing

Fashion Marketing

Successful fashion marketers understand that recognizing consumer trends, strong branding, and a desirable product image are all essential elements to building an effective and meaningful campaign.

Viral Marketing

Viral marketing is a technique that uses social networks and encourages consumers to pass on messages that can exponentially increase the awareness of a brand. This technique relies heavily on word-of-mouth delivery and is effective at using the social media to generate interest in a product or service.

Similar Terms

  • Word-Of-Mouth Marketing
  • Buzz Marketing

Lifestyle Marketing

Lifestyle Marketing creates an enthusiastic and loyal consumer-base and establishes the brand as a valuable part of the consumer’s everyday life.

Similar Terms

  • Lifestyle Segmentation

Entertainment Marketing

Entertainment marketing uses endorsements, movie tie-ins, celebrities, or other similar tactics to promote a brand’s product or service to consumers. These campaigns can be highly successful because of the credibility consumers give to their favorite celebrities and the power of product placement.

Similar Terms

  • Sports Marketing
  • Music Marketing

Youth Marketing

Teen and young adult marketing is the promotion of a brand’s product or service to the tween, teens, and young adults market .

Similar Terms

  • College Marketing
  • Teen Marketing
  • Youth Culture Marketing
  • Millennial Marketing

Teen Marketing

Teen Marketing is the promotion of products and services to teenage consumers, ages 13-19.

Similar Terms

  • Youth Marketing

Tween Marketing

Tween Marketing refers to promotion of products and services to young people between the ages of 8-12. Any brand targeting tweens must keep up with the ever-changing landscape of tween trends.

Similar Terms

  • Youth Marketing

Gen Y Marketing

Generation Y Marketing promotes a brand’s products and services to consumers who were born between the early 80’s and mid 90’s.

Similar Terms

  • Millennial Marketing
  • Echo-Boomers
  • iGeneration

Multicultural Marketing

Multicultural Marketing targets multicultural group(s) or to an ethnically diverse consumer base. The growth among major multicultural categories is four times that of non-multicultural groups, illustrating the growing diversity in America. Key multicultural marketing groups include African-Americans, Latinos and Asian Americans.

Consumer Engagement

Consumer engagement creates meaningful consumer impact and generates either a behavioral result (such as driving a sale or inquiry) or an attitudinal result (such as making an emotional impression or changing attitudes.)

Similar Terms

  • Experiential Marketing

Experiential Marketing

Experiential marketing programs allow consumers to become active participants in a marketing effort. Experiential marketing programs most often are associated with consumer events. Some examples include sampling and live hands-on product demos allowing consumers to touch and use a product rather than just hear or read about it.

Similar Terms

  • Consumer Engagement
  • Event Marketing

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