CONVERSE SKATE LIKE A PUNK MICROSITE CASE STUDY_

Fuse worked with Converse to create a microsite for their “Skate Like A Punk” line of skate lifestyle sneakers. The shoes were exclusively for sale at Famous Footwear and it was crucial to highlight this partnership while keeping the focus on skateboarding and remaining true to the Converse brand.

Well designed microsites need to provide a good balance of campaign information and entertainment. In this case, the shoes relied on photos and videos of skating to achieve that balance. Focusing on the appeal of Rune Glifberg (Converse pro team member) allowed Fuse to lead with his content, but then add product info too. The site included a design inspired by vintage punk rock posters with some strong Flash elements added to reinforce the campaign's energy.

Despite a very tight timeline mandated by the busy back-to-school sales season, Fuse launched the site on time and under budget.


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