MATADOR BANNER ADS CASE STUDY_

Fuse approaches each and every banner ad with the target audience and overall goals of the ad buy in mind. By considering the ad’s environment, Fuse is able to create Flash banner ads that get noticed.

Shortly after the launch of MATADOR’s microsite, Fuse created a series of Flash banner ads to promote a sweepstakes. Fuse’s Interactive team worked closely with Fuse’s Brand Strategy group to target sites that would not only recieve a high volume of impressions, but would also reinforce MATADOR’s brand positioning.

The results included over 11,000 entries received withinthe sweepstakes' first two-week period - far surpassing the client's expectations.


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