MOUNTAIN DEW AMFORCE TEASER SITE CASE STUDY_

When Mountain Dew helped form pro skater Paul Rodriguez's AmForce skate team, Fuse worked to connect Paul with thousands of the country’s top amateur skaters.

To support this grassroots, amateur skate team, Fuse created a teaser site. P-Rod’s team represented the best am skate talent across the country, so the site needed to provide basic details like skate shop locations, while still remaining a bit mysterious in order to build hype around the program.

The teaser page went live on mountaindew.com and was greeted by a flood of interest resulting in AmForce becoming one of the top amateur programs in skateboarding.

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