Fuse Brand Strategy Case Studies

BRAND STRATEGY
Mountain Dew
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Mountain Dew Brand Strategy

ENDORSEMENTS
Amp Energy
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Amp Endorsements

INFLUENCER MARKETING
New Balance ST33
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New Balance Super Team 33 Influencer Marketing

PARTNERSHIP MARKETING
Harley-Davidson
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Harley Davidson Emerica Partnership Marketing

PRODUCT LAUNCH
Harley-Davidson Nightster
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Harley Davidson Nightster Product Launch

PRODUCT NAMING
Discover Financial Services
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Discover Teen Card Product Naming

RESEARCH
Gatorade
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Gatorade Teen Research

DISCOVER FINANCIAL SERVICES PRODUCT NAMING CASE STUDY_

Fuse was tasked with developing a name for Discover’s new debit card for teens. The name needed to appeal to teens, both male and female, while not alienating their parents.

Dozens of names were developed and then tested in a series of focus groups with teens and parents of teens. The name selected was Current by Discover Card. Current by Discover Card is now available nationwide.


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