BRAND STRATEGY
Mountain Dew
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ENDORSEMENTS
Amp Energy
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INFLUENCER MARKETING
New Balance ST33
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PARTNERSHIP MARKETING
Harley-Davidson
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PRODUCT LAUNCH
Harley-Davidson Nightster
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PRODUCT NAMING
Discover Financial Services
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RESEARCH
Gatorade
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GATORADE RESEARCH CASE STUDY_
Gatorade was entering action sports and needed insights about action sports enthusiasts consuming Gatorade. Fuse recruited key consumers who fit Gatorade’s target profile and executed immersion meetings - spending hours at each recruit’s home and sports venues such as skateparks. Each recruit brought in several friends to add to the conversation, which in turn provided rich qualitative data. The insights from the immersion meetings were compiled and used to guide Gatorade’s action sports strategy.
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