HARLEY-DAVIDSON & EMERICA PARTNERSHIP MARKETING CASE STUDY_

Harley-Davidson re-launched their iconic brand the Dark Custom, a new line targeted to a younger audience.

To garner buzz and credibility, Harley-Davidson partnered with Emerica and etnies. Fuse helped develop and manage the partnership which included the Wild Ride and the Two Wheel Tour, tours that put Emerica’s top pro skateboarders and motocross riders on Harley-Davidsons. The skateboarders and motocross riders traveled to skate shops and skateparks across the country generating millions of impressions in targeted youth culture media.


BACK TO THE BRAND STRATEGY FRONTPAGE