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Fuse has received three top industry awards for national campaigns, including Event Marketer’s prestigious Grand Ex Award for the highest-scoring campaign among all category finalists as voted on by the magazine’s panel of senior-level brand-side event marketing experts.
Fuse also received the Ex Award for Best Multi-Venue Event in the Consumer category and a 2009 Bulldog Public Relations Award in the Best Use of Research in the Business/Consumer category. Both Ex Awards were to recognize Fuse’s “Love/Hate” Campaign for New Balance, and the Bulldog Award in recognition of the “Make A Splash” campaign that Fuse spearheaded for USA Swimming.
“It’s always gratifying and humbling to be recognized by your peers in the industry,” said Bill Carter, Partner at Fuse. “Both the ‘Make A Splash’ and the ‘Love/Hate’ campaigns are perfect examples of our team working collaboratively with our clients to strategize and execute, and now celebrate the results.”
The Ex Award winning “Love/Hate” campaign was executed guerrilla-style on 33 campuses nationwide and involved blanketing every school campus with over one million pieces of New Balance branded collateral over only one night, with a pre-launch that included college newspaper personal ads – all items directing consumers to a sweepstakes. As the winner of the Grand Ex Award, Fuse will appear on the cover of Event Marketer’s special spring awards issue.
USA Swimming’s “Make A Splash” campaign is a national anti-drowning initiative which operates by aligning the nation’s top learn-to-swim resources in an effort to save lives and featured Olympic Gold Medalist, Cullen Jones. The goal is to raise awareness about newfound data about the barriers that cause youth drowning rates to be two to three times higher in ethnically-diverse communities and work to reduce these numbers.
April 29, 2009
Fuse Wins Three Top Industry Awards for Event Marketing & PR
Fuse also received the Ex Award for Best Multi-Venue Event in the Consumer category and a 2009 Bulldog Public Relations Award in the Best Use of Research in the Business/Consumer category. Both Ex Awards were to recognize Fuse’s “Love/Hate” Campaign for New Balance, and the Bulldog Award in recognition of the “Make A Splash” campaign that Fuse spearheaded for USA Swimming.
“It’s always gratifying and humbling to be recognized by your peers in the industry,” said Bill Carter, Partner at Fuse. “Both the ‘Make A Splash’ and the ‘Love/Hate’ campaigns are perfect examples of our team working collaboratively with our clients to strategize and execute, and now celebrate the results.”
The Ex Award winning “Love/Hate” campaign was executed guerrilla-style on 33 campuses nationwide and involved blanketing every school campus with over one million pieces of New Balance branded collateral over only one night, with a pre-launch that included college newspaper personal ads – all items directing consumers to a sweepstakes. As the winner of the Grand Ex Award, Fuse will appear on the cover of Event Marketer’s special spring awards issue.
USA Swimming’s “Make A Splash” campaign is a national anti-drowning initiative which operates by aligning the nation’s top learn-to-swim resources in an effort to save lives and featured Olympic Gold Medalist, Cullen Jones. The goal is to raise awareness about newfound data about the barriers that cause youth drowning rates to be two to three times higher in ethnically-diverse communities and work to reduce these numbers.