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Partner Issa Sawabini will be moderating a panel at the Action Sports Conference in August in Huntington Beach.
PANEL: What’s The Appeal vs. Other Sports
Traditionally action sports have been viewed as a small, niche market by society and corporate sponsors. But this is rapidly changing - find out what opportunities major corporate sponsors see in the industry, how they managed to gain authenticity, how much success they’ve achieved, and their predictions for the future.
Panel participants include
Read more about the Action Sports Conference here.
July 06, 2010
Partner Issa Sawabini Moderating Panel at the Action Sports Conference
PANEL: What’s The Appeal vs. Other Sports
Traditionally action sports have been viewed as a small, niche market by society and corporate sponsors. But this is rapidly changing - find out what opportunities major corporate sponsors see in the industry, how they managed to gain authenticity, how much success they’ve achieved, and their predictions for the future.
Panel participants include
- Bryan Johnston — Chief Marketing Officer at UFC
- James Leitz — SVP Action Sports at IMG
- Tim McFerran —President at Maloof Money Cup
- Kenny Mitchell — Sr. Manager of Sports Marketing at Gatorade
- Alyssa Roenigk— Author and Senior Writer at ESPN The Magazine
- Phil Shalala — Vice President of Marketing and CMO of Hard Rock Hotel, Las Vegas
- Issa Sawabini — Partner at Fuse (moderator)
Read more about the Action Sports Conference here.