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Blueprint for Athletes Website

Digital Communications / Web

Fuse designs Blueprint for Athletes with a blend of sports performance and scientific insight.

Quest Diagnostics is the largest clinical testing company in the U.S. with 2,200 labs servicing hospitals, doctors’ offices, and health clinics. For the company’s first consumer brand, Blueprint for Athletes, Fuse designed a website that communicated a complex healthcare product into a simplified consumer experience.

Blueprint for Athletes provides recreational and professional athletes with diagnostic testing to improve their performance. Fuse designed the brand’s site by blending sports performance metrics with scientific insight. The site content features athletes and performance experts explaining the product functions and benefits in clear and powerful terms. Consumers are provided details on how training blueprints can be customized for endurance, recovery, performance, and more. The intuitive and easily navigated site is designed to simplify the consumer’s journey from discovery to purchase.

Since its launch in early 2016, the Blueprint for Athletes site continues to gain momentum. Daily pageviews have climbed 70%, and average time on the site has increased to nearly three and a half minutes.