Fuse supports Frito-Lay’s sponsorship of Super Bowl 50 to drive sales of TOP N GO.
Frito-Lay sought an engaging sponsorship activation at Super Bowl 50 to drive awareness and sampling for the launch of their new TOP N GO product.
Product sampling was activated at the NFL Experience in San Francisco and at the Game Day Fan Plaza in Levi Stadium using a combination of a TOP N GO custom food truck and stationary structures. All activation assets drove the product’s key messages around TOP N GO as an unexpected twist on the Doritos brand that consumers love.
Nearly 6,000 TOP N GO samples were delivered to fans, driving brand awareness as well as sales at concession stands, convenience stores, colleges, and other retailers.