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National Hot Rod Association

Consumer Insights / Youth Culture Seminars

The NHRA utilizes Fuse’s insights on Gen Z and Millennials to engage young race fans.

The National Hot Rod Association (NHRA) is the world’s largest auto racing organization and largest promoter of professional drag racing. The NHRA sought to learn more about Gen Z and Millennials to continue their efforts to engage young fans.

From its archive of Gen Z and Millennial research, Fuse developed a custom 90-minute seminar. Content focused on relevant topics such as income and purchase power, changing demographics and psychographics, behavioral characteristics of young sports fans, and best-in-class youth culture case studies.

The Fuse seminar at the annual NHRA Track Operators meeting aligned youth marketing efforts across the organization for both executive staff and individual track owners and operators.