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National Hot Rod Association

Youth Culture Seminars

The NHRA utilized Fuse’s Gen Z and millennial insights to engage young race fans.

The National Hot Rod Association (NHRA) is the world’s largest auto racing organization and leading promoter of professional drag racing. They sought to learn more about Gen Z and millennials to evolve their strategy in engaging young fans.

Fuse responded by developing a custom seminar utilizing its archive of Gen Z and millennial research. Content focused on relevant topics such as income and purchasing power, changing demographics and psychographics, behavioral characteristics of young sports fans, and best-in-class youth culture case studies.

The Fuse seminar at the annual NHRA Track Operators meeting aligned youth marketing efforts across the organization for both executive staff and individual track owners and operators.