If You Thought Millennials Were Different, Wait for Gen Z

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Generation Z is diverse, independent, knowledge-craving, and socially savvy, yet channel selective. PRWeek sat down with Fuse partner, Bill Carter, to talk Gen Z and what it means for brands in the article, If you thought Millennials were different, wait for Gen Z.

Even though brands have more than a decade to adjust marketing tactics for Gen Z, whereas Millennials still have 15 years or more of prime earning and spending power, smart brands should examine and follow Gen Z trends for future marketing and recruiting efforts.

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