Issa Sawabini Discusses the Latest Content Marketing Trends at The Meeting 11

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For it’s 12th consecutive year, The Meeting 11 presented by GoPro, has been an indication of the approaching winter season for snowsports enthusiasts, filmmakers, athletes, industry insiders, media and fans. This year the event took place at Aspen Snowmass, Colorado and was packed full of the latest ski and snowboard films, discussion panels, networking and live music.

The conference at The Meeting 11 was powered by Group Y, an action sports collective of individuals focused on uniting industries and igniting ideas. Conference attendees and speakers discussed all aspects of content with focus on delivering marketing value, effectively using social platforms, fostering an audience and generating return on investment content marketing. Fuse Partner, Issa Sawabini was invited to discuss his experience with renowned brands and content marketing. Malakye.com, an employment and business network for the action sports industry, got the scoop. 

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