Adobe collaborated with Fuse to promote its Youth Voices Awards
Adobe Youth Voices Awards, a key initiative in Adobe’s corporate social responsibly platform, empowered and recognized teens and young adults to harness creativity and digital skills to create change in their lives and their communities. Adobe sought to increase the visibility and program participation of both young people and educators.
Fuse’s solutions focused on a video and digital campaign to inspire young people to solve problems creatively and address the issues they care about most. The agency art directed, storyboarded, illustrated, animated, and produced video content. Fuse developed additional content for use across social platforms and managed these social platforms.
During the three-month initiative, Fuse facilitated the participation of nearly 30,000 teens and 2,500 educators from over 50 countries.