Fuse helped Champs Sports drive consumer engagement among high school athletes
Champs Sports sought to use events to increase brand awareness, store traffic, and sales among high school athletes. Fuse worked with Champs to create memorable experiences both in-store and at other locations, leveraging new product launches, high-profile athletes, and relevant media.
Fuse incorporated Champs’ partners including Nike, adidas, Puma, Reebok, Jordan, FILA and others. Events included interactive elements such as basketball and football VR gaming stations, pro athlete autograph and Q&A sessions, and customizable T-shirts, shoes, flowers, nails, and art.
The program engaged over 20,000 high school athletes, collecting valuable data, and creating authentic content to utilize on Champs Sports social channels.
