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Doritos TOP N GO

Sponsorship Activation

Fuse supported Frito-Lay’s sponsorship of Super Bowl 50 to drive sales of Doritos TOP N GO.

Frito-Lay sought an engaging sponsorship activation at Super Bowl 50 to drive awareness and sampling for their new Doritos TOP N GO product launch.

Product sampling was activated at the NFL Experience in San Francisco and at the Game Day Fan Plaza in Levi Stadium using the combination of a Doritos TOP N GO custom food truck and stationary structures. All activation assets drove the TOP N GO product’s key message as an unexpected twist on the Doritos brand consumers love.

Nearly 6,000 TOP N GO samples were delivered to fans, driving brand awareness as well as sales at concession stands, convenience stores, colleges, and other area retailers.