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Getty’s consumer experience combines heritage and innovation to stand out at SxSW

Getty Images, a global leader in providing images and video to creative professionals, the media, and corporation marketers, sought to use SxSW as a platform to feature its newest innovations.

In tune with Getty Images’ brand, Fuse designed an event experience for the SxSW sponsorship that maximized visual impact, while featuring their newest embed and print-on-demand technologies. Large format prints and other design elements provided a foundation for the “Getty House” which showcased action photography from across multiple generations. The images told the story of how Getty’s action photography has transformed with each technological advancement.

Getty Images successfully showcased the artistic history of the brand, while allowing creative influencers a hands-on experience of their newest technologies.