Quest Diagnostics


Athlete lifting large concrete ball on shoulder

Quest Diagnostics hired Fuse to launch its first consumer brand, Blueprint for Athletes

Quest Diagnostics, the largest clinical testing company in the United States with 2,200 labs servicing hospitals, doctors’ offices, and health clinics, sought to launch their first consumer brand. The brand, Blueprint for Athletes, provides recreational and professional athletes with diagnostic testing to improve their performance.

Fuse blended elements of sports performance with scientific insight to design the brand identity. Brand guidelines included logo development as well as color, typography, and photography direction. Brand guidelines were distributed to influencers and partners of the brand, ensuring accurate and consistent representation across markets.

Fuse designed multiple content narratives to communicate a complex healthcare product via a simplified message strategy. The content featured athletes and performance experts explaining the product functions and benefits in clear and powerful terms. Consumers learned how to customize training blueprints for endurance, recovery, performance, and more. 

While Quest does not make consumer sales data available, the successful launch of Blueprint for Athletes has enabled the brand to expand its relationships to include the following pro sports teams: the New York Giants, the Pittsburgh Steelers, the Kansas City Chiefs, the Houston Texans, the Washington Wizards, the Houston Rockets, the Seattle Sounders, the New England Revolution, FC Dallas, DC United, and the Washington Capitals.

weightlifter changing plates
Man lifting barbell
runner stretching
strong athlete flipping a tire
runner by lake champlain
gymnast's hands holding on a bar
Road cyclist on street
athlete's hand holding rope for rope exercise
swim racer swimming
Blueprint for Athletes Icon
Blueprint for Athletes logo
Blueprint for Athletes logo
research scientist in lab
tissue and BFA graphic
runner crossing the finish line
tabel with Blueprint for Athletes promo content
Blueprint Ironman boulder event logo
Athlete running up steps
Dig deep motivational quote
Group of swimmers in wetsuits
Runner with jersey covered in sponsor logos
US flag with Blueprint logo
Leadville Race Series trail runner on mountain trail
Tougher than you think motivational quote