Red Rock Deli

Matt Hay
Athlete lifting large concrete ball on shoulder

Frito-Lay partnered with Fuse to build awareness and drive sales of Red Rock Deli

Red Rock Deli, a popular Australian potato chip brought to the US by Frito-Lay, sought to increase consumer awareness and convert trial to purchase. Red Rock Deli boasts a unique line-up of products for consumers looking to savor unique and sophisticated flavors.

With sampling trailers touring the country, Fuse developed a strategy to target food-curious consumers. The mobile tour combined event partnerships, regional event sampling, and in-store retail activations. Fuse executed nearly 100 sampling days at events like Governors Ball, GoPro Mountain Games, Forecastle and Bite of Seattle. Consumers engaged with a shareable lightbox photo opportunity and a customization station for sunglasses and hats.

Nearly a quarter of a million samples were distributed and consumers were converted from trial to purchase with product coupon distribution.

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runner stretching
runner stretching
weightlifter changing plates
Man lifting barbell
Man lifting barbell
weightlifter changing plates
Man lifting barbell
Man lifting barbell
weightlifter changing plates
Man lifting barbell
Man lifting barbell
weightlifter changing plates
Man lifting barbell
Man lifting barbell
weightlifter changing plates
Man lifting barbell
Man lifting barbell
Man lifting barbell