Sports Marketing

Sports Marketing is a form of marketing in which brands use mainstream or alternative sports to connect with both a broad and/or targeted group of consumers. Countless companies and/or brands have used sports marketing to build positive brand awareness, support retail and sales promotions and gain an overall advantage in their market. Common examples of sports marketing include athlete endorsements, event marketing and in-stadium advertising.

Similar Terms:

• Entertainment Marketing

View relevant case studies:
Sports Marketing Case Study