Staff

Michael
Experts in sports marketing, campus marketing, and sampling programs, Fuse's staff is the most experienced in teen and young adult marketing.

Leadership

Individually, each staff member has been recognized as an expert in the field, but together the most important contribution is creating a company culture that has been named a "Best Place to Work" in Vermont for ten consecutive years. Fuse's Partners and senior leadership team have managed the agency to over 50 industry awards.
Issa Sawabini
Issa Sawabini
Partner
Issa’s Fuse story is one of a kind. In 1999, he interned at Fuse while a senior at the University of Vermont. Today, he is a Partner and oversees all client services. During his tenure, he has developed over a hundred marketing strategies for a range of companies for legacy brands like Harley-Davidson to innovative brands such as Amazon Prime Student. Issa has been cited in numerous media from the Wall Street Journal to Vice and presented at over twenty marketing industry conferences. In 2009, Issa was named to Sports Business Journal’s “Forty Under 40” which honors the most influential young executives in sports.
Julie Jatlow
Julie Jatlow
Partner
Julie's contributions during her 17 years at Fuse have included negotiating hundreds of athlete, musician, and esports team deals. While working for multiple Pepsi brands, Amazon, Zipcar, and others, she also created the agency’s process for client positioning, branding, and go-to-market strategies. Julie earned a BA in Cultural Anthropology from the University of Wisconsin and participates in the Women’s Leadership Circles of Marlboro College. Outside of Fuse, Julie is the founder of the digital platform and app, Campus Disco, an aggregator of student discounts. Julie encourages everyone to follow her golden doodle on Instagram @ozzie_sparkles.
Tim Bentley
Tim Bentley
Sr. Director, Creative & Content
Tim is a member of Fuse’s senior leadership team, overseeing all creative and content initiatives for leading brands including Mountain Dew, Harman, Amazon, and Quest Diagnostics. In his role, Tim guides all aspects of creative strategy development, building creative concepts and directing the execution of innovative work across broadcast, digital, social, and print media. He’s worked previously for agencies in Atlanta and Chicago and supervised all print work at Burton Snowboards. Tim graduated from the University of Alabama with a Master’s in Advertising & PR.
Mark Heitzinger
Mark Heitzinger
Account Director, Brand Strategy
During his 15 years at Fuse, Mark has developed and executed marketing strategies for Fortune 500 clients including Pepsi, P&G, Gillette, and others. He has overseen athlete and brand partnerships, proprietary events, and branded content for some of Fuse's most unique and successful action sports initiatives, including Dew Tour, X Games, Peace Park, and We Are Blood. Mark earned his degree from University of Pittsburgh and in his free time enjoys fine dining and mixology, snowboarding, skateboarding, BMXing, gaming, and travel.
Matt Hay
Matthew Hay
Creative Director
Over a 14-year span at Fuse, Matt has excelled as a Designer, Art Director, and now Creative Director. He is responsible for overseeing all design projects and ensures that the end-product delivers on all aspects of a client's design brief. Matt's expertise is in leading concept development, client collaboration, managing the work of the design team, and committing his own design to all projects. From HTC to Converse to multiple Pepsi brands, nearly every one of Fuse's successful creative initiatives of the last decade have been impacted by Matt.
Scott Rivers
Scott Rivers
Production Director
For 16 years at Fuse, Scott has worked in tandem with the creative team to provide production-related direction to graphic design, print, digital, radio, and television creative. In addition, he brings a special expertise in the planning and production of experiential marketing campaigns, trade show displays, promotional items, and retail POS. Scott is a graduate of State University of New York College at Plattsburgh. His office is guarded by a French Bulldog named Georgie.
Marissa McDonald
Marissa McDonald
Account Director, Brand Strategy
For more than a decade, Marissa has been a key member of Fuse’s strategy team and leads some of Fuse’s most complex and challenging influencer and brand ambassador programs. She focuses on all aspects of program logistics, measurement, and client collaboration. While at Fuse, some of her clients have included Dick's Sporting Goods, Kraft, Starbucks' and Amazon. A Connecticut native, Marissa graduated from the University of Vermont. She has been awarded as a Vermont Business Magazine “Rising Star” as one of the state’s most accomplished young leaders.
Clarke Colon
Clarke Colon
Director, Experiential Marketing
At Fuse for nearly 13 years, Clarke oversees an experiential team that has been named multiple times to Event Marketer's It List of Top 100 Agencies and whose industry awards have included the Event Marketer EX Award for Best Activation of a Sport’s Sponsorship, Field Marketing and Brand Experience International Awards Gold, and a Grand EX Award for Best Experiential Campaign for the New Balance Dorm Storm campus program. An avid skier, Clarke began his career at Vernon Valley – Great Gorge (now Mountain Creek) and later managed the '96 Summer Olympics torch relay.
Sera-Vautier
Sera Vautier
Account Director, Digital Comms
Sera’s passion for all things social and digital started in 2002 with a profile on Friendster and led her to pursue a career in digital marketing that has spanned 15 years. During her 10 years at Fuse, Sera has used her expertise in social media strategy, digital marketing, and website production to develop engaging digital interactions for brands that resonate with young consumers. She has developed and managed programs for Amazon, Quest Diagnostics, Adobe, Diet Mountain Dew, John Jay College, and many others. Sera earned her degree from Bennington College and in her free time enjoys traveling to exotic locations, camping, yoga, and testing out the latest craft beer.
Lauren Machen
Lauren Machen
Account Director, Digital Comms
Lauren joined Fuse with an extensive background in the action sports and outdoor industries. After working for the leading action sports media publisher, Transworld Media, Lauren’s expertise in public relations, event marketing, social media, and sales led her to execute successful marketing programs at Fuse. She manages and oversees a variety of award-winning marketing campaigns including unique media tours and events, social media, and digital campaigns, as well as athlete and brand spokespeople media training. In her free time, Lauren is a certified yoga instructor (leading weekly classes at Fuse) and SUP guide and also enjoys snowboarding, camping, and traveling with her dog.