How is Fuse different from other agencies?

As a leading youth marketing agency, Fuse’s singular focus is to aid clients who aspire to reach tween, teen and young adult consumers.

Fuse’s expertise of the youth market allows the agency to present a client’s message in an authentic voice that is critical in connecting with young consumers.

Fuse focuses exclusively on initiatives relevant to youth: sports, music, fashion, gaming and other relevant areas of youth culture.

Fuse’s services include brand strategy, event marketing, PR, design and interactive.

Fuse’s staff are immersed – through our work and play – in youth culture.

How does Fuse work with new clients?

A relationship with a new client typically starts with a phone call or a meeting between one of Fuse’s Partners or Directors and a prospective client to share information about the client’s objectives and Fuse’s relevant experience, with a goal of determining if there is a good fit between the two.
The information that Fuse seeks to determine if there’s a fit includes:

• Background information on the client’s specific project and goals
• Details on a project budget
• Timeline of the program

Fuse will then develop a proposal and present it to the prospective client to provide its services.

Does Fuse respond to RFPs (Requests for Proposals)?

Fuse will respond to an RFP if the agency’s Partners and Directors feel that the project is a good fit and after the agency has met the prospective client in person or by phone.

How does Fuse determine a project’s costs and its agency fees?

Fuse develops fees based on the projected number of agency hours dedicated to a project or group of projects. Agency fees include the cost of agency staff compensation, overhead and an agency profit margin. In addition to fees, project expenses are estimated in advance and billed to our clients. In most cases, project expenses are billed at cost.

How does Fuse get paid?

Fuse is paid either on a project or yearly retainer basis. Fuse’s policy is to be paid for agency fees and expenses in advance. Regular budget reconciliations are completed by Fuse’s accounting department and account managers to be sure spending remains on track.

Is Fuse a local, regional, or national agency?

Fuse is a national marketing agency, but does work with some select regional clients as well as international brands. Fuse’s main office is in Burlington, Vermont. Fuse also has an office in New York City. In addition, we have field staff in many markets across the US and have executed programs across North America, Europe, and Asia.

Do you have a brochure or materials that you can send me?

You can obtain most agency information and case studies about Fuse on our website. To request a capabilities presentation or discuss a specific project, contact Fuse. You may also download our agency capabilities PDF here.

My company has one or more advertising, marketing, PR, design, promotion or other agencies at our disposal. Why would I need Fuse?

Most of Fuse’s clients are national and global brands that have several agencies that aid in various roles, from promotion to advertising. Fuse’s exclusive focus on marketing services targeting tweens, teens and young adults provides clients with added expertise when targeting that group. Fuse frequently collaborates with other agencies on client work. We’ve successfully worked with many major agencies such as Tracy Locke, TBWA \ Chiat \ Day, JWT and Arnold Worldwide.

We are already a youth culture, sports, music, or fashion brand, so how would we utilize Fuse?

Fuse’s focus is on helping brands maintain credibility within ‘core’ consumer groups while reaching a mass youth audience. We often help authentic youth brands reach a broader market without losing their credibility.


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