As a leading youth marketing agency, Fuse’s sole focus is to help clients who desire to reach consumers in the tween, teen and young adult age ranges.

Fuse’s expertise and knowledge in the youth market allows the agency to present a client’s message in an authentic voice that is critical in connecting with young consumers.

Fuse focuses exclusively on initiatives relevant to youth: sports, music, fashion, gaming and other relevant areas of youth culture.

Fuse’s services include brand consulting, event marketing, communications (PR) and creative services.

Fuse staff are experienced marketing professionals and passionate youth culture experts. We are immersed – through our work and play – in youth culture.


A relationship with a new client typically starts with a phone call or a meeting between one of Fuse’s Partners or Directors and a prospective client to share information about the client’s objectives and Fuse’s experience, with a goal of determining if there is a good fit between the two.
The information that Fuse seeks to determine if there’s a fit includes:

• Background information on the client’s specific project and goals
• Details on a project budget
• Timeline of the program

Fuse may request an additional phone call or meeting to obtain further information before developing a proposal to provide its services.


Fuse will respond to an RFP once the agency’s Partners and Directors feel that the project is a good fit.


Fuse develops fees based on projected agency work on a given project or group of projects. Agency fees include the cost of agency staff compensation, overhead and profit. In addition to fees, project expenses are projected in advance and billed to our clients. In most cases, project expenses are billed at cost.


Fuse is paid either on a project or yearly retainer basis.
Fuse’s policy is to be paid for agency fees and expenses in advance each quarter. Regular budget reconciliations are completed by Fuse’s Accounting Department and Account Managers to be certain spending remain on track.


Fuse is a national marketing agency, but does work with some select regional companies. Fuse’s main office is in Burlington, Vermont. Fuse also has an office in New York City. In addition, Fuse has an office in Truckee, CA and field staff in many markets across the US and executed programs across North America.


You can obtain most agency information and case studies about Fuse on Fuse’s website. To request a capabilities presentation or discuss a specific project, contact Fuse. You may also download an agency overview in PDF format here.


Many of Fuse’s clients, such as Pepsi’s Mountain Dew, have several general market agencies that aid in various roles, from promotion to advertising. Fuse’s exclusive focus on marketing services targeting tweens, teens and young adults provides clients with added expertise when targeting that group. Fuse frequently collaborates with other agencies on client work. We’ve successfully worked with many major agencies such as Tracy Locke, JWT and Arnold Worldwide.


Fuse’s focus is on helping brands maintain credibility within ‘core’ consumer groups, while reaching a mass youth audience. We often help authentic youth brands reach a broader market without losing their credibility.