The 13th Annual Class of SBJ Game Changers Recognizes 50 Women Who are Leaders and Mentors in the Sports Business Industry

Fuse is excited to announce that Julie Jatlow, co-owner of the company, has been named to Sports Business Journal’s 2023 class of SBJ Game Changers. The Game Changers program highlights female leaders in sports. Jatlow joins an elite group of 400 women across the industry who have been recognized over the past decade for their leadership, innovation, accomplishments, and impact on the business of sports.

“I am honored to be recognized alongside such an accomplished, talented group of sports industry leaders,” said Jatlow. “Combining my passion for sports with our agencies’ strategic and activation expertise is a dream come true. At Fuse, sports and sports culture is at the heart of helping our clients authentically reach teens and young adults.”

The SBJ Game Changers Conference will take place on October 24 in New York City and will honor this year’s class of 50 women who were selected from a pool of over 300 nominees. The Game Changers Conference examines the multiple ways women intersect with sports as athletes, executives, and consumers, and provides inspiration, motivation, and education to anyone passionate about elevating women in sports.


“Our entire team is very proud of Julie for this well-deserved recognition,” said Issa Sawabini, also a co-owner at Fuse. “She has been successfully making waves in the sports industry for more than 25 years, building and executing strategic marketing plans for brands that revolutionize consumer engagement across the globe. As one of only a few female sports agency owners, she is truly a trailblazer and champion for other female marketing industry leaders.”


Jatlow began her career at Stowe Mountain Resort where she first fell in love with sports marketing as a passionate snowboarder working in the Snowsports industry. Since then, Julie continued to grow her marketing career at Fuse, where she plays an integral role in helping the world’s best consumer, sport, and lifestyle brands speak authentically to Gen Z and Millennials with campus, retail, and sports marketing programs. During her over 22-year tenure at the agency, Jatlow has overseen numerous successful sports marketing projects for brands including Gatorade, ESPN, Champs Sports, Puma, TikTok, MTN DEW, Ida Sports, Starry, FISU World University Games, and more.